Your customers have a lot of power. Technology is raising expectations and reshaping how they experience your brand. It’s why customer experience (CX) professionals are:
It’s more important than ever for your business to take a new approach to developing and delivering seamless, end-to-end customer experiences. Lasting loyalty is harder to come by with rising customer expectations—You have to be unforgettable. Hear directly from executives at The Vermont Country Store, Airborn Inc, Kenya Airways, Pella Corporation, and Taistech, on why adopting Oracle CX cloud solutions has been crucial to their customer experience strategy.
For unforgettable experiences, all parts of your organization must be looking forward to match, and go beyond, the power of the customer. Click below to learn how each department plays a role in CX:
77% interested in deploying technology that delivers automated, actionable insights.
52% allocating a portion of resources to experimenting with new tech.
49% looking into AI and advanced analytics to design proactive CX.
A 92% customer retention rate exists for companies with a well-crafted, holistic CX approach, which stems from aligning the entire organization and investing in technology that will digitally transform the business to stay ahead of customer expectations.
Read Creating Smarter CX: How building smarter relationships between brand and consumer is key to long-term success
Service teams are the often the first and last lines of defense in delivering customer experience, and they’re being held to high standards.
Sales teams need to be able to drive revenue, find new leads, and close deals, all while ensuring the experience is fast, personalized, and relevant for the prospective buyer. It’s a shift from simply hitting numbers to requiring sales teams to be an active part of the customer’s overall experience. Customer experience is
The buyer’s journey is no longer linear—it’s a complex web of interactions across different channels, locations, and devices. Every customer is unique, and commerce teams are tasked to meet their unique needs and deliver relevant offers when they’re purchasing products, whether it’s B2B or B2C. By constantly innovating to find ways to deliver better customer experiences, top commerce teams can keep up with shifting dynamics and use technology to connect data, embrace automation, and personalize omni-channel.
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